Customer Satisfaction In Printer Industry
Table of Contents
Chapter 1: Introduction4
Industry Background5
Current Situation6
Research Interest6
Research Objective7
Research Constraints7
Chapter 2: Literature Review10
Customer Satisfaction10
Customer Loyalty10
Sales Promotion11
Product Attribute13
Chapter 3: Methodology31
Research Methodology31
Chapter 4: Analysis35
Data Analysis35
Real-Time Data Capture36
Increased Visibility37
Chapter 5: Conclusion and Recommendation43
Conclusion43
Recommendation44
References46
Chapter 1: Introduction
Originally developed to produce large volumes of printed documentation, markup languages are now used to author a variety of different media, the best-known of which are Hypertext Markup Language (HTML) Web pages. Markup languages are a method of structuring a text or multimedia file (a process called “marking up” or “tagging”) without defining how that structure will ultimately be formatted.
Word processors such as Microsoft Word are based on the principle of “what you see is what you get” (WYSIWYG): What the author creates is essentially what the reader sees. Unlike an unformatted ASCII text file, a document produced in Word can be instantly and attractively formatted with different fonts and effects. Word processors achieve this by embedding control characters (strings of normally invisible characters that control formatting effects) in and around the main text. WYSIWYG word processing became possible only in the 1980s, with the invention of graphical user interfaces (GUIs) and high-resolution, bitmapped computer screens that could display a range of different fonts. Before then, word processing meant text editing—text was simply typed into and moved around in ASCII files before being printed out, often on a crude dot-matrix printer. That was fine for utility bills and simple letters, but not for more sophisticated documents that needed a range of different formatting effects.
Industry Background
Markup language offers a way of embedding structural codes called tags into a basic ASCII text file. To mark the start of a paragraph, one might use
. To make text into a main heading, one might put
(meaning start a heading 1) in front of it and
(end heading 1) after it. The crucial difference between a word processor and a markup language is that, while the former involves specifying exactly how different bits of text will appear, and not what they are, the latter involves using tags to specify exactly what elements of text are, and not how they will appear.This difference is clearly illustrated by HTML Web pages, whose various elements are identified with tags such as
- for a bulleted (unordered) list,
for paragraphs, and so on. Using basic HTML, it is impossible to control exactly how a Web page will ultimately appear, because that depends on how the user's Web browser is configured to process the tags. While on one browser,