Customer Relationship Marketing



Customer Relationship Marketing

Introduction

The internet and other digital media have transformed marketing today' (Scott, 2010). The evolution of social media advertising such as Facebook, Twitter, and live online chat has provided businesses with a marketing communication channel which proves to be more engaging with their customers. It has also given businesses opportunities to expand into new market and offer exclusive new service, most importantly build stronger relationships with their customers. This paper demonstrates the analysis on the article and issues regarding the article.

Issues regarding Social Media

In the article, “Relationship Marketing: The ultimate guide to word of mouth, referral and ...