Customer Relationship Management

Customer Relationship Management

Task 1

CRM Tools

Description

Core Feature

Strength

Weakness

Example of real company using it

When to Use

Salesforce.com

Global cloud computing company

CRM product

Innovation

Relatively weak marketing software that SaaS.

American Red Cross

When one is looking for secure and easy to customize program without any software hassles

Highrise

A program for low budget companies, help in managing contacts

Syncing of contacts from Highrise, calling them and tracking them for CRM

Compatibility with mobiles phones

Lack of innovation

IAESTE

when there is a need of syncing of contacts

SugarCRM

Producing CRM system called SugarCRM

Customer support, marketing campaign, sales force automation

Customization

Lack of public visibility

A. M. Castle & Co.

When there is a need for Customer ...