CUSTOMER RELATIONSHIP

Customer Relationship

Customer Relationship

Presentation Plan: Importance of non-verbal communication

The outline of the presentation is that the introduction will comprise of what communication is and what non-verbal communication is all about. Next, the importance of non-verbal communication will be discussed in detail. Different types of non-verbal communications will be given detailed lecture which includes body movements, facial expressions and others. In the end, the sales managers will be advised on how to increase and improve the non-verbal communication (Calero 2005, p.63).

For the presentation plan the content of the presentation is described as follows. The introduction part will define what is communication? What is non-verbal communication? Communication is the act by which an individual establishes a contact with another that lets one transmit information. In communication, there are several elements that may facilitate or hinder the process. Demonstrative communication refers to the non-verbal communication. It comprises of facial expressions, appearance, eye contact, space, time, body movements and territory. These factors affect how the message is perceived by the receiver. Non-verbal communication consists of all the written and spoken messages. Demonstrative communication refers to a large number of channels; the most important are the eye contact, facial gestures, movements of arms and hands or body posture etc (Chojnacki 2000, p. 49).

The discussion slide will comprise of the problems faced in non-verbal communication. A little overview will be provided. Despite the importance, that we usually attribute to verbal communication, between 65% and 80% of our communication with others is achieved through nonverbal channels. For effective communicate, verbal and nonverbal messages must match each other. Many communication difficulties occur when our words are contradicted by our nonverbal behaviour. For example, a husband gives his wife a gift for her birthday and she, with an expression of disappointment, said Thanks, it's just what I wanted. Another example of a boy finds his best friend down the street and, when he greets, the other man returned the greeting with a cold and dry, hello, and looks away (Goman 2008, p.11).

The discussion slides will in-detail incorporates the importance of non-verbal communication. Nonverbal communication is the process of communication by sending and receiving wordless messages, i.e., is given by signs, signs and lack of syntax, i.e., have no syntactic structure so; it cannot be analyzed sequences component hierarchy. Nonverbal communication has been defined as communication without words. It includes apparent behaviours such as facial expressions, eyes, touching, and tones of voice, as well as less obvious messages such as dress, posture and spatial distance between two or more people. Demonstrative communication refers to a large number of channels; the most important are the eye contact, facial gestures, movements of arms and hands or body posture etc. For effective communicate, verbal and nonverbal messages must match each other. Many communication difficulties occur when our words are contradicted by our nonverbal behaviour (Bennett 2011, p.1).

The last concluding slide will be about the improvement of non-verbal communication by the sales ...