CUSTOMER RELATIONS IN THE FINANCIAL SERVICES MARKET

Customer Relations in the Financial Services Market

Customer Relations in the Financial Services Market

Answer 01

Customer relationship management (CRM) has been called an inevitable--literally relentless--movement because it represents the way customers want to be served and offers a more effective and efficient way of conducting business. CRM solutions are deemed to be so critical that investments in them continue to be funded despite shriveling information technology (IT) budgets. To achieve superior performance, a growing number of companies are developing elaborate CRM systems and making creative use of sales force automation (SFA), data warehousing, data mining, push technology, ...