Customer driven marketing strategy

Customer driven marketing strategy

Cell phone Company

Market Segmentation

To attract customers the mobile company should use the strategy of market segmentation to its fullest. The mobile company has to segment the market and has to cater to every group of the population set. In order to do that a whole range of cell phones should be provided, the basic one's for the poor, and the more sophisticated one's for one's who can afford the high price. The company can also segment the market according to different geographical position, different age groups and different gender. For countries like Zimbabwe, low ...