CUSTOMER CARE APPROACH

Customer Care Approach

[Date of Submission]

Introduction3

Discussion3

The Recent History3

Organisational Objectives & Mission Statement3

The Values and Vision3

Set of Standards4

The Business Model4

The Methods Employed to Review and Obtain Customer Feedback4

The Methods used to Improve Customer Care4

Recognition and Rewards System5

Conclusion6

Customer Care Approach

Introduction

Across six continents and flying to over one hundred and twenty destinations, Emirates is a global airline, based in Dubai at Dubai International Airport. Operative over twenty five hundred flights per week, it is the largest airline in the Middle East. People must be helped in perceiving the world from a different perspective and travel must be invigorating and inspiring, are the two beliefs of Emirates. The provision of commercial air transportation services is the main activity of Emirates, and it is one of the world's largest growing airlines.

Discussion

The Recent History

The loyalty program, known as, Skywards, was launched by Emirates, at the beginning of the new millennium. To grow its fleet, the orders for Boeing 777-300 and Airbus 380 were placed additionally by the company. The cargo centre of the company was opened in the year of 2001. The largest order was placed by Emirates in civil aviation history in the year of 2003, which was focused on raising global awareness among competitors. At the Paris Air Show, seventy one aircrafts were ordered by the company, whose costs were nineteen billion. The company commenced its services to North America as a hundred millions deals were signed by Emirates, one year later, with the British football club Arsenal.

The company started flying to Vienna from Dubai, in the year of 2004, during the following year. Especially for the German flag carrier, known as, Lufthansa and other competitors, it was unpleasing when the World Cup was first sponsored by Emirates in the year of 2006. To offer direct flights to South Africa from the Middle East, Emirates was the first airline that established its own flight catering company and opened an engineering centre, and other goals were achieved, as orders of approximately thirty four billion were placed by Emirates in the year of 2007.

Organisational Objectives & Mission Statement

When borders are blurred, and bridges are built between cultures, the best opportunities in life are derived, which is one of the significant belief of Emirates. The mission of Emirates is to connect the citizens and improve mobility, and through this mission only, Emirates has become the pioneering and innovative airline in today's world. To inspire conversations, ideas and thoughts out of people and bring them closer is the natural expression of the ambition of Emirates.

The Values and Vision

The great companies are created through calculated and ambitious ground-breaking ideas, decision-making and a stable and strong leadership team. These factors have played a main role in the development of Emirates. The success of Emirates is derived within its underlying ethics of business. A huge part has been played by Emirates as it has always cared for the communities it serve, the environment, stakeholders and its employees, that will also lead them in shaping their ...