CURRENT EVENT REPORT

Current event report

CURRENT EVENT REPORT

Summary

Decision Support Systems (DSS) are specially designed computer program applications that assist managers in conducting a thorough analysis of their marketing decisions and various marketing approaches. Ideally, the information gathered by DSS includes comparison of sales and revenue figures, and a critical thinking of the ramifications of marketing decisions (Lamb, 2012). Companies are more likely to depend on decision support system tool and make their uses on answering different organizational questions, business processes; methodologies and business intelligence are mostly preferred. Design shoe warehouse, retail store that was origin in year 1991 in Dublin, Ohio. The ...