Current and Future use of Internet Technologies of JOHN LEWIS

Current and Future use of Internet Technologies of JOHN LEWIS

Introduction and e-Business background

The first thing that springs to mind when you mention the name John Lewis is an image of a high street retail giant. The John Lewis Partnership is one of the UK's leading retail businesses with 30 John Lewis department stores, 9 John Lewis at home stores, johnlewis.com, 255 Waitrose supermarkets, 35 Waitrose convenience stores, waitrose.com and business to business contracts in the UK and abroad.

The online retail sales in the UK grew 14% in April 2009 from a year earlier. Although this is a low growth rate compared to that in the previous years, a double-digit growth rate under the current economic circumstances is a good sign. Online sales are forecasted to more than double to £21.3 billion by the end of 2011. Owing to JLP's strong presence in ecommerce, the company is well positioned to leverage the growth in retail internet sales.

Based on the falling GDP rates during late 2008 and early 2009, the International Monetary Fund (IMF) estimates that the UK economy will contract 4.2% in 2009. JLP concentrates on a strategy to achieve competitive advantage through company's target segment. It at some point needs to transform its method by embracing cost authority or separation approach concerning the present centre system. Cost focus approach might be worthwhile in target portion by pointing for expense advantage. Provided that separation centre approach system actualized might be favourable in target portion by pointing for separation.

John Lewis established the framework of the organization as a small market stall and after that the name John Lewis was settled. Then after purchasing he combined those letters of that name and rearranged the name as John Lewis and opened the first retail outlet of the John Lewis in the United Kingdom. The business developed quickly and John Lewis retail store had been extended to 100 retailer outlets over the UK. John Lewis expanded its differences of retailing in the regions of books, hardware, garments, programming, furniture, petrol, web administrations, furniture, telecoms, budgetary administrations, music downloading, and leasing of DVDs.

E-business could be characterized as the promoting technique that keeps tabs on the utilization of computerized intelligent mediums and in addition data advances with a specific end goal to underpin the advertising methodologies of the business. On the other hand, the utilization of web in the showcasing systems of the business could be renamed as e-advertising or e-business. E-promoting invigorates the utilization of the advancement innovations and additionally social media, for example confront book, Twitter et cetera with a specific end goal to spread the message to the greatest of the clients. In the e-advertising, organizations endeavour to make the utilization of social media and additionally innovations in an intelligent enlargement keeping in mind the end goal to fulfil the universal market practices with the plan to make, impart and to convey the worth of the business to the clients (Daniel, ...