CUPA-LICIOUS CAKE

Cupa-licious Cake

Cupa-licious Cake

Executive Summary

The plan of the Cupa-licious Cake is to sell, make and decorate delicious cupcakes to its customers for organizing their special occasions such as birthdays, seasonal events and wedding. The Cupa-licious Cake is making every possible effort to make their cupcakes look special, unique and colorful. The delivery of the cupcakes will be made well-managed and convenient. The Cupa-licious Cake is aimed at guaranteeing freshness in their prepared cupcakes. The cupcakes of the Cupa-licious Cake will be extraordinarily delicious as it will use all the high quality ingredients in its preparation. The mission of the Cupa-licious Cake is to sell finely and freshly decorated cupcakes and give best presentation and production of the product. Price is reasonably priced and cost-effective and local people can easily afford it. Cupa-licious Cakes will follow the 'Target Costing Price Method' in order to get a competitive edge as this is the newly launched product in the market (Siebert, 2009, Pp.4-7).

Business Structure

The Cupa-licious will make, deliver and sell the cupcakes in the group of 8 people. These 8 people include Bella Nahimana, Maria Mafuta, Nadine Abangapakwa, Nana M.M Senso, Rahab Njau, Solmia Khanam, Shoma Begum and Sylvie F. Mwalibantu. These 8 people will invest in running the business. The cupcakes will be available in many decorating styles and in many flavors. The cupcakes will be available in small, medium, large and extra large sizes which will be sweet, delicious and moist. The decoration style of the cupcakes will be based on the event (Siebert, 2009, Pp.4-7).

About Cupa-licious Cake

All of us invested £3,750 per head which made a total amount of £30,000. The business started in December in the year 2012. The business started in a small building in lozells. We spent £10,000 on rent, £5000 in promotion, £5000 in utility bill and £10000 in ingredients.

Objectives of Marketing

The Cupa-licious Cake will create viable business of cupcakes as it is planning to steer their business to the desired level. The plan of marketing has been set up after going through a thorough market study for outlining their competition, projected sales and key demographics. The business of Cupa-licious Cake will penetrate into new areas for promoting their business.

The main goal of the Cupa-licious Cake is to increase the profitability on the whole. The business objectives will direct towards the increment in the revenues for maximizing the annual profits. The marketing plan of the Cupa-licious Cake will focus on the goal of increasing the overall community awareness. The marketing objectives and goals will be marketing-oriented. The Cupa-licious Cake will also focus on community involvement and customer service in order to promote their business (Gardner, 2011, Pp.1-8).

The cupcakes quality will ensure excellence by providing high quality presentation and taste. Pricing strategy of the cupcakes will be mutually beneficial and product will be easily accessible as orders will be made through online reservations (Gardner, 2011, Pp.1-8).

Market and Strategic Analysis

There is a need to analyze the industry of cupcakes, economic climate, competition and customer profile in order to analyze ...