CULTURE OF MCDONALD'S

Culture of McDonald's

Culture of McDonald's

Introduction

In the last few decades and massive changes have been observed in the cultural implications that are being followed by the organizations. Moreover, innovations in technology have enabled the businesses such as McDonald's to come up with new opportunities and to value the lives of the employees that have been hired by the organizations. McDonald's sells hamburgers, French-fries, milkshakes, ice-creams, breakfast items and many other things (Denison & Spreitzer 2001). This paper discusses the culture of McDonalds along with the analysis of the culture that prevails within the organization. Moreover, it also evaluates culture and the way in which it can be considered as important. In order to support this, theories and examples have also been used.

Rationale for Choosing McDonald's

McDonald's has been chosen for conducting an analysis on its culture is because of the leaders who have played a major role in driving it towards success.

Cultural Web Framework

Six elements define the cultural web framework that is used as a model with regards to the work environment (Cantrell & Flick 2009). Analysis of these factors would enable us to get the true picture of the culture that is being followed at McDonald's. The six elements are mentioned below.

Stories

This refers to the events related to the company that have taken in the past. Moreover, it also highlights the aspects such as values and behaviour that the company chooses. With regards to McDonald's, the success story starts with Ray Korc when he sold milk shake mixer that could shake five milk shakes simultaneously to a restaurant in California that was more of a hamburger stand. McDonald brothers ran this stand with the idea of quality, service, cleanliness and value or affordable prices. The same Q, S, C & V eventually became McDonald's mantra when Ray Kroc opened first franchise in 1955. Ray Kroc made note of social and demographic trends in United States. With an increase in disposable income and women workforce also swelling, the concept of a fast-food restaurant that offered quality food at an affordable price caught on with the American people. Kroc emphasized on the casual family atmosphere where people can enjoy their meals in a clean environment coupled with fast and exceptional service. With these social factors and strategies in mind, McDonald's success became phenomenal (Conchie & Rath 2009).

Rituals and Routines

The behaviour and the actions of the people on a daily basis that serve as a signal whether their behaviour is acceptable in the organization refer to the rituals and routines. Moreover, this also determines the situations that are valued by the organization (Rowe, 2007). Although, McDonalds has strict principles to follow when it comes to the application of its service and management standards, they also allow some experimentation and adaptation according to the norms and culture of the country in which the franchise is set up. That is how McDonalds became a widely known brand name in the fast food industry. The accusation of cultural domination by this American restaurant is ...