Cultural Media and Relationships



Cultural Media and Relationships

The most important development in mass media was television, its universal and widespread appeal resting on its combined aural and visual capabilities. Although early television broadcasts first appeared in the 1930s, the device would not become a staple of the modern American household until the 1950s. Early telecasts featured all types of entertainment, and televised newscasts soon become the dominant source of mass information in U.S. society (Knapp, Vangelisti, 2008). The primary goal of television networks was to provide popular entertainment programming in an effort to attract the largest audiences possible so as to ...