CSR

Corporate Social Responsibility

Corporate Social Responsibility

Introduction

This paper intends to evaluate the attitude of Company Q towards social responsibility. However, before the appropriate measures are laid down for the company as how it shall improve its corporate social responsibility, it is imperative to discuss the basics of CSR.

An important pillar that supports the ethics is the social responsibility. Its philosophy is based on utilitarianism, where it holds the idea that if an action would be made by different entities, it would be made for the purpose of the most benefit for the larger number of people. Consequently we can see that social responsibility encourage altruism rather than egoism, so a manager in an organization should not only think for its benefit and see the companies only as an entities where he can benefit for his own purpose, but should measure his action also with in mind that he is doing the greatest good toward his customer, stakeholders, stockholders and employee (Chung A. & Amber, 2009).

CSR is defined as the responsibility of a business towards society. Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance.

Discussion

In succeeding years, the principle of CSR increased with some organizations becoming motivated in social development, evolving to enlightened self-interest. Enterprises were driven more by the need to enhance competitive advantage. Recognizing that products have achieved quality and price parity, companies saw the need to shore up their reputation capital. In essence, CSR became the competitive advantage. The shift it motivation for social development resulted in CSR becoming mainstream business practice. In recent years, companies measure organizational performance not only with financial aspect but included social and environmental criteria as well. CSR has made a big leap at the heart of businesses (Heather S. & Freeman, 2000).

Company Q clearly does not prioritize CSR. While closing some stores due to money loss is a practical move, they were not able to recognize the importance of maintaining customer relationships. True, they granted a persistent customers ' request to sell limited organic products.

Basically, the company should really be socially responsible for the society's development projects. In this case, where the company was requested to help in the donation, it should have complied with the request apart from throwing them away.

Company Q can take a number ...