Cross Cultural Perspectives

Cross Cultural Perspectives

Introduction

This paper intends to discuss the cross cultural perspectives. There are different cross cultural perspectives that prevail in today's society. The underlying ethical challenges for any business situation in today's environment remain important to discuss. The purpose of this paper is to make the readers aware about the significance of the ethical challenges and the different cross cultural perspectives.

Cross Cultural Perspectives

The cultures of the world are becoming more similar in terms of consumer behaviors. Due to extended globalization; the consumers are becoming closer and their tastes and preferences are increasingly becoming similar. Cross cultural communication impacts the marketing strategies significantly. The basic difference in the United States and Japanese cross cultural communication is related to the 'language.' Effective marketing requires a prominent understanding of the culture for which the marketing plan is being developed. Since the awareness of people is increasing and they know the cultures of each other; it becomes essentially important to realize by the companies that consumer behaviors are becoming similar.

Main Ethical Challenges

The ethical challenges are basically different situations in which professionals need to act ethically in order to show their determination to the professions. The ethical dilemmas are the important scenarios or questions which the professionals need to answer in order to reveal their ethical character (Vincent et al 2011). The basic ethical challenges remain to deal with all the morality and ethical issues prevailing within the society. For instance, bribery and cheating in daily chores have become a routine in today's business society. Therefore, the main challenge remain is to avoid such bribery and cheating situations in a manner that business dealings are not hurt. Another ethical challenge is to stick with one's moral standards in all the ethical challenges one is faced with.

Ethical Theories

There are different ethical theories which can ...