CROSS CULTURAL MANAGEMENT

Cross Cultural Management



Cross Cultural Management

Introduction

Intercultural management is focused on understanding and better cooperation between the people of different cultures. It expands the traditional view of internal management, taking into account the reality of multicultural and international trade. Supporters of intercultural management argue that the global business environment dictates international trade today as the norm rather than the exception. Critics demand for cultural studies, among other things, that culture must be properly identified as a viable alternative for the construction of empirical research. Regardless of position on this issue, the growing number and value of mergers, joint ventures and partnerships requires a deeper understanding and clarification on this issue (Jean and Julie 2009).

In many cases, what is culturally acceptable is the main reason to be culturally rooted. Culture, which is developing a product, is embedded in the product. For example, merchants, engineers and designers of the people and as a product of his environment, like any other child. Their daily life experiences to inform their thinking, which in turn shape their professional output and, consequently, is embedded in them (Alan, 2006).

Insights of service quality differ across cultural groups, as explained by the position of every culture in Hofstede's model. When providing services, personal relationships frequently play a main role. In the literature on gender stereotypes, implicit theories of individuality and negotiation, it seems that sex variations between the service supplier and customers can play a important position in serving and meeting the expectations and can vary between cultures, as recommended by Hofstede (David, 1999).

In male culture, in which the social roles of men and women differ, the differences may exist for the maintenance of male and female workers. Cultures in which, men are assertive, focused and tough on material success, and women should be more sensitive and concerned about the modest quality of life. In service situations, customers expect staff to serve the humanity to be more professional than women. On the other hand, the female officers are expected to be more favourable than men. Thus, gender was included as a contingency variable in our study (Terence, 2002).

In the first part of the concept of matter will be explained. The concept of cultural differences and an overview of intercultural management will be explained. In the second part, various management strategies and tactical approaches to intercultural management were presented (Susan, 2002).

Culture

In all cultures, as we know, beliefs that define the code of conduct and values of that culture in particular. People, who live together in a society, share the same culture. Understanding culture is important for education, because our individual cultural orientation is present in every interaction. Too often, assumptions about human beliefs or behaviour based on the unique cultural figure, in particular race1 or ethnicity, when in fact, our cultural identity, a complex network of all cultural groups they belong to those who influence our values, beliefs and behaviour (David, 2004).

It is assumed that we are talking about the "big four" - African-Americans, Native Americans, Asian Americans and ...