Cross-Cultural Consumer Behavior

Cross-Cultural Consumer Behavior

With the problems facing companies that go global why are so many expanding internationally? What are the advantages of expending beyond the domestic market?

The growing trends of globalization have made companies to expand their businesses internationally. Despite the fact that there are huge problems which is faced by companies that go global; the companies intend to expand their business internationally. The basic reason behind the intent of expanding internationally is the various advantages of expanding beyond the domestic market. The companies gain extreme market development and extended opportunities to grow the company internationally. The underlying revenues ...