CRM, SCM AND ERP

CRM, SCM and ERP

[Name of the Institute]

CRM, SCM and ERP

Section A: The Case

Customer Relationship Management (CRM) deals with the aspects of interaction between the company and its customers. It is one of the most effective strategies that help businesses in building good relationships with their customers. It enables the company in attracting new customers, understanding and retaining existing customers, decreasing customer management costs, and satisfying the customers by helping them with their questions and queries. Interacting with customers is helpful for the organization in many ways. There are various systems and tools, which help the customer relationship managers ...