CRM of Apple Company

CRM of Apple Company

Introduction

This paper discusses the customer relationship management of the Apple Company as it stands at the 6th ranking among Fortune 500 companies (money.cnn.com). The company is an American Multinational Company, which develops, retails and sells computer software, consumer electronics and personal computers. Consumers prefer it most for its Computers' Mac-line and hardware products. Moreover, it also focuses on the development of iPhone Smartphone, iPods, iTunes, iPad tablets and iOS operating systems. In this way, it intends to carry all the needs of the consumers' daily life in order to attain their satisfaction for maximum competency ...