Finding the Organization in the Communication: Discourse as Action and Sensemaking. James R Taylor; Daniel Robichaud. Organization; May 2004; 11, 3; ABI/INFORM Global
Introduction
The paper seeks to discuss and highlight the significance of various forms of communication that are adopted in the organization these days, with the major forms being text and speech. The conversations or speech is used for the communicative activities of the agents and the text is used for defining agendas, purposes and the organizations. Both the forms of communication have their own demands and need to be handled differently, and thus fulfil distinct purposes. The structure of these types is also different, with conversations being designed to social and material frames and effectively utilizing language; while the texts are generated using more formal means and is more concerned with presentation than delivery of message. In addition, written messages have a more formal and impersonal touch while conversations account for the comparatively impersonal and informal speech.
Although both forms of communication have their own strengths and weaknesses, both of them never the less hold extreme importance in maintaining organization language relationship and have their own part to play in the organizational communication system.
Reflection
As we seek to understand an organisation, we can see the way language has shaped the way that organisation works: illustrate this point by reference to Steinbergs Inc.
Language holds utmost significance and importance in shaping the structure of any organization and also the relation between the employees. The message delivered to the audience of the organization is also a key element for judging the calibre and approach of the organization. In addition, the better the communication in an organization, the more informed the employees would be regarding the aim and objective of the organization and the more effort they would put in, for success of the organization (Holman and Thorpe, 2003, Pp: 25). The example of Steinberg, as explained in the paper, suggests that a more informal and personal approach towards the employees assist in getting better results and also ensures better involvement of the employees. A number of examples can be sited from the career of Steinberg, which suggest that he was not only liked by the employees but was also considered reliable and dependable person, particularly because of his unique and practical communication plans. Despite being the director of the organization, he used to have general and informal conversations with the employees and used to discuss even important and significant matters in alight mood, which avoided the strain and pressure inflicted by the formal meetings and thus allowed the managers and worker to throw their best (Shaw, 2002, Pp; 45).
His last meeting with the employees, when the was about to retire, took place on a mountain top over a long weekend, where he addresses all of his employees and invited suggestions from all of them. This highlights the importance of encouraging participation from all the sides, as it enhances the confidence level of the ...