CRITICAL ANALYSIS

Critical analysis

Critical analysis

Introduction

Facebook is a social networking website which was launched in 2004. Today, there are around 850 million users worldwide. Th site has a function to create an account and profile and publish any information a user wants. The privacy of the information is controlled via visibility settings; with this feature a user can control its information from Faceboom to others. The network usage initially starts with simple sharing of profile information including photographs, texts, posts, links etc.) and further extends to the constitution of pages and groups to make known institutions, companies or various causes. All the information published on these two media, unlike the profile, can be accessed by any user without the need to open an account (with the notable exception of the names of members who are partially obscured in this case). Facebook provide a number of features which grasps customer's attention (Dan, 2008). Privacy settings is one such feature which ensures that any personal information, contacts, pictures, video and even search results remain intact. Providing personal information over the internet is one of the most critical concerns of social networkers, and Facebook with its remarkable feature and settings makes non customers to potential customers. In this paper we will discuss this topic along with other facilities which multiplies Facebook members in number.

Social networks are well liked locations for persons from all strolls of life and distinct knowledge to meet. They can be mighty devices for businesses to set up a brand presence, brand acknowledgement and advertising cost savings bleak financial situation. There are possibilities for businesses to boost perception and participation in groups, as well as extend the study into other types of advertising on communal stages such as wireless apparatus encompass wireless marketing model (Cosh, 2007).

The article by Joseph B. Walther, Sang-Yeon Kim, Brandon Van Der Heide, David Westerman, and Stephanie Tom Tong looks into a new dimension of the effects of Facebook. It is aimed at finding out how an online social community (particularly Facebook) has affected the perceptions of the observer of the profile owner. Walther has based his study on two major boundaries; what one's associates say about a person on a social network site via ''wall postings, and the physical attractiveness of one's associates reflected in the photos that accompany their wall postings on the attractiveness and credibility observers attribute to the target profile owner. The author has employed different methodologies and models to evaluate and analyze the context effects, test the hypothesis, and come up with accurate and realistic results.

Rationale for Study

Nobody in the history would have thought of getting access to a forum which not only allows a person to socialize with his/her existing acquaintances and get to know about their personal lives, but also get a chance of socializing and acquainting with new people and increase their own social circle. The reason Facebook has been able to captivate so many users worldwide because of the influence and importance of interaction in people's ...