"Crafty Crepes"



Table of Contents

Introduction3

United Kingdom3

Canada4

Conclusion5

References7

"Crafty Crepes"

Introduction

Most often businesses start with one location, however, successful businesses leap towards international market after success in the domestic market. Crafty Crepes is now ready to put its foot down in United Kingdom and Canada. Its organic food is high in quality and nutritious as well. These two countries have potential customer segments which Crafty Crepes can satisfy with its food service. The international business has its own challenges and benefits. This document addresses specifically most of the basic concerns that Crafty Crepes will face in entering and establishing the roots of success in UK and Canada.

Canada

Crafty Crepes has chosen another country in North America that is, Canada. The country is closer to its present establishment and it is a good base to start with. The business has decided to go international. From the strategic point of view it is geographical diversification. It offers plenty of advantages. First of all, it helps the business to be safe from geographical adversities. If a region is hit with any natural disaster, war or any economic downturn, it has international operations to support its business in the country facing crisis. It is also possible, that at times, a business might not be able to perform its operations in one country. In these situations international expansion pays off.

Crafty Crepes specializes in selling organic crepes, pancakes, toasts, salad, coffee, and tea. Crafty Crepes is Chicago based business, but now it has taken international flight to spread its wing to the horizon of international branding. In the international market two things play a very important role and part of expansion strategy. One is the regulations and requirements of the country, while second are the concern for strong brand (David, 2006).

In Canada, the business will take off from Calgary, Alberta, ...