Crafting Executing Strategy

Crafting Executing Strategy

Supplementary Strategies for Apple

Apple has been doing a great job in ensuring that the company stays ahead in the market and does not perform poorly. In addition to the broad differentiation strategy that the company has adopted, it should also adopt a couple of supplementary strategies. Supplementary strategies for Apple should be mergers and acquisitions i.e. strategy for maintaining the stakeholder relationships and the other supplementary strategy should be backward integration. Both the strategies are in line with the current generic strategy, broad differentiation strategy, which is why the company can undertake them and ensure successful operations ...