Country Study Paper

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Country Study Paper

Introduction

The topic is based on launching a business in the country located in Europe and to prepare a business strategy in order to make it easier to enter the foreign market. The country that has been selected for this assignment is France and the city where the business operations would be started is Paris. The business project that will be launched in the city of Paris is a coffee shop/bakery. There are many coffee shops and bakeries in Paris which clearly indicates that there is a strong target market for the consumers. There is a lot of scope in this industry which provides a huge potential for earning large amount of revenues. Therefore, all the aspects related to this business project will be discussed in detail.

Cultural, Political and Economic Aspects of Country

There are certain cultural and educational matters which carry a lot of value for the country. For instance, the success of the French family is measured with their educational level, reputation of the family and also their financial status. It is a well known truth that French people are very patriotic and they are also very proud of their culture, heritage sites and the way of life spent by them. The visitors who make a visit to this country do carry some knowledge of the French culture and their language. For instance, the biggest sign which denotes that French people are proud of their culture is that they do not speak any foreign language apart from their own language. French is also considered a global language and in Canada, it is the second official language of the state. The country has a multicultural environment and they have a strong passion to maintain their identity by resisting the growing popularity of the American culture. The government does not allow the broadcasting of non-French entertainment on national radio and television channels. It can be said that the French society has several cultural elements and they follow some of the traditional ideologies in their daily lives (Dalton, Recchia & Rohrscheider, 2003).

The political culture of France has democratic elements which makes it easier for any person to start his business without many regulations. The Government encourages private sector investment and they feel that it provides a useful source for the businessman to earn large revenues from their business operations. France does not experience a lot of political crisis because the governance issues are not much of a problem in the country. Sometimes, the political instability causes major problems for most of the business owners because it does not only produce a negative impact on their profitability but it even affects the infrastructure of the business. In developing countries, this factor is usually witnessed on regular intervals. The third and the most important aspect of the France is their economic condition. The large industries of France and the welfare style of the government produce several benefits for economic prosperity among its ...