Cost Leadership and Differentiation Strategy



Cost Leadership and Differentiation Strategy

Introduction

Cost leadership is always desirable in markets with similar products and services, the shopping experience becomes essential for the construction of the identity of the customer with the brand (brand equity), and the generation of customer value (customer equity) composition resulting from factors such as price, quality, delivery, service and level of innovation offered so that you can meet the needs or desires with clear differences in customer perception. The main function of cost leadership iis to lower the cost of production of an industry, this action based on the cost covers ...