Being a pharmaceutical company, Smitheford Pharmaceuticals is concerned about varying lifecycles of its products. To overcome this, company has been planning to launch new technological products in the market. In this report, we will analyse and evaluate different options that Smitheford Pharmaceuticals has as its new products. The report will discuss different costs associated with a pharmaceutical company like Smitheford Pharmaceuticals. We will also discuss different capital investment techniques which can be used, and in light of the results from those techniques, we will evaluate which option of the two options suits the company more (Sweeting, J., (1997)). As for any company, sustainability is as important as initial success, we will also recommend different strategic control measures which can be used by us to make sure our new product remains successful and sustainable in the marketplace for a longer term.
Discussion
Most of the technological products have their own distinct cost structures. This is due to the nature of technological products being different from other non-technological products. Technological products are often found to have high initial cost of production. On the other hand, they have very low variable cost of production once a product is fully developed. Pharmaceutical companies spend lots of their resources to research and develop new innovative technological products. And that is one of the reasons why pharmaceutical companies incur most of their costs in this phase. But once this phase is completed, producing additional units of the same product is often found not to be too costly.
Provided Data Regarding Projects
High Technology (Centralized Location)
Low technology (Decentralized Location)
Annual Fixed Cost
620,000
110,000
Variable Cost
16.31
18.89
Estimated Production
Year 1
100,000
100,000
Year 5
170,000
170,000
Year 10
225,000
225,000
1. Which is the lead cost alternative in Years 1, 5, and 10
This question can be answer with the help of mathematical formula. Given below is the calculation for both projects during the period of 1, 3 and 5 years.