Cosmetic Advertising Creates a Very Unrealistic and Unreal Picture in the Minds of Both Men and Women

Introduction1

Discussion2

Regulatory System for UK Advertising3

CAP Code5

BCAP Code6

Effects of Unrealistic Advertising7

Perspective of Social and Psychological Theories in Relation to Cosmetic Unrealistic Advertising8

Reasons Supporting Ban on Unrealistic Cosmetic Advertising9

Conclusion11

References12

Cosmetic Advertising Creates a Very Unrealistic and Unreal Picture in the Minds of Both Men and Women

Introduction

Advertising has had an image problem for centuries. There have been many complaints motivated by several circumstances. The promotion of products through unreal advertising has been criticized by the use of simplified and trivialized images that actually do not do justice to the reality in which they are inspired. It was strange that the attitude of those who reject the ads as an annoying element is included among news or entertainment content, and has managed to dodge zapping. Others have found unacceptable intentions, handling and little building right attitudes, which are inculcated by methods which are not allowed by the regulatory authorities and laws as well and that reach the subliminal kind (Winneg, 2005, pp.114-129). There are bunch of reasons against advertising that has found a special referring specifically to the case of women. The latter has become the main object of study and attention by expert market researchers who are aware of its crucial role as a buyer and seeks to turn it into a docile instrument to achieve increased sales. Lately feminine sensibility has been awakened by a kind of representations, some with long tradition and more recent, in which there is no proper respect for personal dignity, for the use of images of young, secretaries, housewives home, business, elderly, etc., meets criteria of subjugation, inequality and, finally, of injustice.

As stated by Taylor, Franke & Bang, advertising is the mass diffusion and promotion of products and services limited to serving as a vehicle. It plays an important role in dissemination and persuasion through the transmission of messages that influence the hearing, a public receptor, destroying or introducing new values and forms of behavior (Taylor, Franke & Bang, 2006, pp. 21-34). That is why today we cannot deny the great influence of advertising in our lives, one might say that the behavior of people towards particular products today is the result, in large part, the advertising effect that has been exposed, which leads deduce a future context in which present and future generations are becoming under influence is just because of advertising.

In this essay, I will mention what the advertising and all it encompasses, I will emphasize on the unrealistic advertising and its impact on both men and women, as they are the most bombarded by advertising. Within current trends of advertising used, the companies also using subliminal ways of promoting their products. I will also highlight the subliminal advertising and how it manifests and appropriate; will touch the issue of the effects of advertising, especially in relation to the advertising used by the cosmetic companies. I will discuss the regulatory codes of broad cast advertising and non broadcast ...