CORPORATE VENTURING

Corporate Venturing

Executive summary

This report consists of the research on corporate venturing. It has become a very popular term, and a lot of firms are using it. Initially readers will find about corporate venturing generally after that there will be a background for this term. Then it is required for the report to select an entrepreneur corporation in UK. So the corporation that included in this report is the Virgin group. Profile of the virgin group has briefly explained. After that, activities of corporate venture typically have defined. There is a framework for corporate venture. Limits have also defined in a common way. Furthermore, activities related to virgin group has given which also show the critical analysis that shows the issues and factor in separate units of virgin group. Then some basic recommendations have been provided. Finally, my strengths and weaknesses are also given which has faced during this research.

Introduction1

Background1

Brief profile of virgin group2

Introduction2

Ownership & Origins3

Corporate structure3

Corporate rational4

Management style5

Future challenges5

Discussion6

Activities of corporate venturing6

Framework7

Know the limits8

Corporate venturing activities of Virgin Group8

Recommendations10

Current recommendations10

Future recommendations10

My strengths and weaknesses10

Conclusion11

Corporate Venturing

Introduction

The term corporate venturing has researched since the beginning of 80's; there is some term that has not yet been clear. There were two writers Sharma and Chrisman. They took a different approach to clarify the concepts of corporate venturing (Möllers, 2008, p. 4). They tried a lot in order to provide a clear description. Corporate venturing has defined in the domain of entrepreneur and entrepreneurship. In order to be aware from competitors or their actions, corporate venture plays a vital role. A lot of companies starts taking corporate venture as their basic fundamental strategy. Strategy gave them the abilities to move future and cater new opportunities (Vintergaard, 2006, p.1). There exists and entrepreneurial element in the corporate venture strategy that gives the process for capitalizing and managing resources.

Background

Corporate venturing is a very popular topic among practitioners and academians. Their focus is on the requirement of a large firm that help them to renew themselves and starts engaging in building up new opportunities rather than focusing on the old ones. The basic idea behind the concept of venturing is to find out the complementarities of a small firm abilities to exploit new opportunities and allow large firms to focus on the existing ones (Backholm, 1999, pp. 1-2). An intermediate theme of corporate venturing has arisen from trade off between getting these complementarities and be focused on finding out new opportunities. A side of efficiency creates by common interpretive views, specific languages and organizational routines. These three things allow them to focus on the narrow and rigid perspective. In order to finish this rigidity, development should be done with a high degree of autonomy (Backholm, 1999, pp. 1-2). This at the same point forbids the use of complementary competencies. This report is conducted to gather data on corporate venturing.

There are some direct and indirect impacts of corporate venturing. Direct impact allows an organization to get profitability and growth targets, whereas indirect impact has development of competencies, learning ...