Corporate Social Responsibility: Community Engagement In Development Planning- A Case Of Heathrow Airport Ltd

by

Chapter 4:Data Analysis and Results1

4.0 Introduction1

4.1 Data analysis1

4.1.1 Demographic of Respondents2

4.2 Corporate Social Responsibility practices of HAL4

4.2.1 Analysis and Interpretation5

4.2.2 Conclusion6

4.3 Community Involvement in Planning6

4.3.1 Analysis and Interpretation7

4.3.2 Conclusion9

4.4 Alternative Planning Models9

4.4.1 Analysis and Interpretation10

4.4.2 Conclusion10

References12

Chapter 4: Data Analysis and Results

4.0 Introduction

This chapter will present and analyse the primary data (see Appendix A) while outlining the findings of the research. The researcher will attempt to interpret the primary data collected and then set it against the existing literature in chapter two. The aims of this study is to find out how Heathrow Airport Ltd (HAL) does engage its local communities affected by the operation and development of Heathrow Airport in their Corporate Social Responsibility activities and how much these communities are involved in the planning and decision-making processes.

4.1 Data analysis

Data was collected by means of semi-structured interviews which were audio recorded and then transcribed verbatim (Evaluation Toolbox, n.d, p.1). There are several methods and software for analysing qualitative data such as: NVivo, NUDIST, ATLAS.ti, HyperResearch and many more but the researcher chose to manually analyse the data because of the small data size and choice to personally experience the process. After the transcription of the data the researcher started coding (Saldana, 2008, p.5). Beforehand a list of categories have been preconceived by the researcher to help focus on particular concepts that needed to be explored (Silverman 2009). The aim as mentioned previously was to analyse:

Corporate Social Responsibility practices of HAL

Community involvement in the planning process

Alternative planning models

The interview questions were also designed as such to explore these themes. The total of thirteen questions were as such set to extract the information from the respondents. It was not a structured interview that followed set number of questions. I used semi-structured interview so that I was able to ask probing questions as and when required for a better understanding and also clearing any doubt that the respondent might have (www.sociology.org.uk, n.d, p.1).

4.1.1 Demographic of Respondents

Ten respondents were all chairpersons of their residents associations. They were contacted prior to the interview dates and all agreed to participate but four eventually pulled out as numerous efforts to contact them on the agreed date of interview proved futile. Therefore a total of six respondents were interviewed which represents 60% of response rate. The researcher is however satisfied with the 60% response rate as it agrees with Babbie's (1998) argument that a 60% response rate is deemed decent while a 50 % response rate is acceptable and a 70% response rate is regarded as excellent. Out of the six respondents four were male and two were female. This gives a percentage ratio of 67% to 33% shown in chart below.

Figure 4.1 Gender distributions.

Out of the six respondents 3 representing 50% have chaired the committee for over 25 years, two have also chaired for over 15 years and the other has chaired for less than 10 ...