CORPORATE SOCIAL RESPONSIBILITY

Employee Volunteering and Social Capital:

Contributions to Corporate Social Responsibility

Abstract

This research paper is based on the critical analysis of the article “Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility” written by Judy N. Muthuri, Dirk Matten and Jeremy Moon of the International Centre for Corporate Social Responsibility, Nottingham University Business School. The main focus of the research is on “Employee Volunteering and Social Capital” and its relation with “Contributions to Corporate Social Responsibility”. The research also analyses many aspects of “Corporate Social Responsibility and Employee Volunteering” and tries to gauge its effect on “Social Capital”. Finally the research describes various factors which are responsible for “Corporate Social Responsibility and Employee Volunteering” and tries to describe the overall effect of “Corporate Social Responsibility and Employee Volunteering” on “Social Capital”.

Table of Contents

Introduction to the Review:4

Purpose of this article:4

Methodology of Article:5

Significant findings:5

Results/Conclusions:6

Introduction:6

Methodology:7

Discussion:7

Corporate social responsibility: the internal dimension11

Corporate social responsibility: the external dimension13

The stakeholder's perspective14

Recommendations and Conclusion16

References18

Appendix20

Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility

Introduction to the Review:

An integral component of human capital is social capital. Social capital is a connection between people and depends on trust and norms of behaviour that create a mechanism for social interaction. In the organisation of social capital there is a trigger for cooperation and dissemination of knowledge, because it provides a basis for facilitating and coordinating. (Woolcock and Narayan 2000, pp.225-249)

Social capital is a concept that is widely used in economic literature, since the state of social capital determines the type of device that the economy requires at each stage of development of society. (Adler and Kwon 2002, pp.17-40)

The World Bank defines social capital as "institutions, relationships and norms that shape the quantity and quality of social interaction in society." However, social capital is not just a set of social institutions, and what keeps them together, provides a link between them by means of horizontal ties and norms. Social capital is a phenomenon that is social rather than individual in nature. (Adler and Kwon 2002, pp.17-40)

Purpose of this article:

The purpose of this article is to analyse the impact of employee volunteering and corporate social responsibility on social capital. In recent years it has increased the number of organisations that encourage their staff opportunities to participate in volunteer initiatives, often in collaboration with NGOs, and involving the establishment of ties of commitment to community activities in nature. This growing phenomenon, known as corporate volunteers, which is also framed on the principles and foundations of organisational management proposed by the CSR, has attracted interest from researchers, public and voluntary sector itself. (Adler and Kwon 2002, pp.17-40)

Methodology of Article:

The case study research strategy was adopted in which we aimed for analytical rather than statistical generalisation. A purposeful sampling technique was used to select companies according to their geographic proximity and their having a community relations department and Employee Volunteering programme.

Significant findings:

There are two forms of social capital.

Structural which includes social institutions, networks, associations, rules that are subject to their existence (Tuffrey 2003, ...