Corporate Social Responsibilities for Multinational

Corporate Social Responsibilities for Multinational

Introduction

For this assignment the chosen company is J Sainsbury plc. J Sainsbury PLC is parent company of Sainsbury's supermarkets ltd. Sainsbury is United Kingdom's third largest retail supermarket chain with the total market share of 16.5% (Smith, 2010). The company has an increasing trend in its sales and profit. Earning per share has reached to 30.7 in 2013. Dividened per share is also increasing and is now at 16.7 in this financial year. Sainsbury new stores number has reached to 101 this year. Overall, the company financial position is good enough and comoany is doing well in the market (J-Sainsbury, 2013). The aim of this paper is to develop the company's silent accounts and shadow accounts, and comparison of both account to evaluate the performance and approaches for the stated corporate social responsibility objectives and goals.

Silent Account

Silent account contains the company's own published data regarding to the Corporate Social Responsibility. We are here developing J Sainsbury PLC silent account (Adams & Laing, 2000).

Company Approach for CSR

Corporate social responsibility means many different things for Sainsbury. CSR is about providing customers with the widest choice of quality food, at fair prices (Leigh & Waddock, 2006). Company also pay fair prices to its suppliers and reassure them that the company will keep buying their products under reasonable funds.

New Fashioned Values

New fashion values means enriching the communities through career development and employment opportunities cum growing business more profitable for company's stakeholders (Martinuzzi et.al, 2011). These values enable the company to utilize the resources like electricity and water in an efficient and effective manner, and respecting the local environment.

Vision of Sainsbury

Even the vision of Sainsbury is customer oriented providing the idea about giving back to societies. The vision of the company is to be a trusted retailer where people love to shop and work.

Sainsbury's Five Values

The company's five core business values depict the picture of its CSR initiatives. The values of the companies are best for health and food, respect for environment, sourcing with integrity, making a positive difference to community and create a great work place.

Sainsbury's Promise

Sainsbury's business strategy for growth recognizes that the values of the company make it different from others (Elg & Hultman, 2011). The values of the company remain integral to the company's business. Company promises to help customers “Live well for Less”.

CSR Strategy

Sainsbury is among UK's leading supermarket retailers and faces a variety of challenges and issues. Many of the challenges are increasingly global in nature, inter-related and complex. Some of these issues are directly controlled by the company's management whereas some of them are influenced by the company but some are left unaddressed as they are beyond company's reach. Sometimes conflicting priorities give hard time for decision making to the company (Andersen & Skjoett, 2009). Company is survive instead of such problems just because company is putting back in society and enriching the community. The common belief of the company is that by considering environmental, social and economical ...