Mr. Donovan, who is the CEO of Cooper-Pearson company, has been perturbed by the exit of many of the company's employees in the recent past, and the company's health insurance policy is the main reason why so many of them have left only to join its competitor, Always On the Ball Sports Marketing. Therefore, it is essential to study and review Cooper-Pearson Sports Marketing's health insurance plan, in order to suggest changes that need to be made and thus, come up with a health insurance program that would ensure employee retention.