Controlling

Coca-Cola Company

Introduction

The Coca-Cola Company is the world market leader, and its market share is above the 70% around the world. It is the leading producer globally and marketer of the soft drinks. Its products are widely recognized and consumed around the world. The brand, Coca-Cola is a global product that creates the universal appeal (Coca-Cola 2013). As each individual in each country has its unique needs and requirements, Coca-Cola caters them by operating creatively and effectively in the local environments around the globe.

Purpose

The purpose of the organization is to create value for the people by providing them the right refreshment at ...