Content Analysis of an Article



Content Analysis of an Article

The purpose of this paper is to analyze the concept of market demand for sport by writing a critique of selected articles. The articles provide a good insight of the market demand for sport from various view points. This paper provides a comprehensive critique of the selected articles to present a common idea of the market demand for sport in the United States of America. It takes its true character is his approach to reality, with an applicable program and not based on utopian elements that have nothing to do with the current scene.

On pages 596-597, Sanderson and Siegfriend mention, “Caps or taxes may discourage teams from amassing an inordinate amount of talent, but they also reduce the overall demand for talent as well, which is why players' unions oppose them.” This may be true; however, it is very difficult to calculate such a qualitative element of study. Another reason for the rapid decline in this talent could be related to the growth of the market, which lies in the development of sports infrastructure in various cities.

On the other hand, the values ??of sport are to be transferred to the world of sports organizations. Our best players, football players or basketball, Formula One racers are the main attraction in the marketing campaigns of leading companies, showing how their success (its value) and their values ??are appreciated by the public. However, is not sufficient. Companies have to become, humanized, since the values ??of effort, commitment, serenity and teamwork that are essential in the world of sports. In sports, there is no greatness without success. Companies have to understand and act accordingly. If one looks at the payrolls and average ticket prices, a person could see there is a direct correlation between this. The Kansas City Royals had the fourth lowest per ticket average in 2011 at $36.63 per ticket, but had the lowest payroll in 2011 at $36,126,400. The New York Yankees, however; had the third highest per ticket average at $97.94 per ticket, but had the highest payroll at $201,689,030. Especially for day tickets as well as for entry to the opening and closing ceremonies, there is a big demand. (http://www.fansnap.com/blog/wp-content/uploads/2011/03/MLB-Average-Ticket-Market-Prices-for-Home-Games-by-Season.png)

In addition, faculty and staff reached the top of the podium in football and men's soccer, basketball both branches, chess, volleyball and women's football. On page F60, Rosen and Sanderson state “In ...