CONTEMPORARY MANAGEMENT ISSUES

Contemporary Management Issues

Table of Contents

Introduction2

Background of the Problem2

Steps Taken By the Competitors2

Competition analysis4

Government Initiatives6

Corporate Social Responsibility7

Conclusion8

Recommendations9

Question Related to Competitive Analysis10

Contemporary Management Issues

Introduction

Fage Dairy Industry (Fage) is involved in the trading and production of products related to dairy and the delivery of other food commodities. The company also deals with the distribution and selling of fruit juices and also co packing other various products such as refrigerated snacks that are actually produced by other companies. Fage Dairy Industry operated primarily in the Greece, whereas the headquarters of the company is located in Athens and it has employees above 11,013 people. The prospective revenue earned by the company is approximately 338.6 million (E) which is estimated 449.6 million dollars at the fiscal end of the year December, 2010 which was an increase of 7.4 percent in comparison with the revenue generated in the year 2009 (Fage-Greek, 2012, n.d.).

Background of the Problem

At this modern stage the competitive and management strategies adopted by various companies of Greece are way behind United States, and are considered to be at par when compared with United Kingdom. The reason of this short coming is: competent staff is not available on sufficient basis, unawareness, there is a constant shortage of expert that are available to train the employees, the existing perception related to cost and also depending on the complacent satisfaction provided by the in house departments of marketing related to the general research of market. The main focus is customer satisfaction that is a short term goal whereas the emphasis should be on maintaining the long term goals of the company.

The focus is on short-term customer satisfaction, rather than long-term competitiveness (Constantinos-Vasilios P., Lampros G., Vassilis Zacharis, 200, pp.659 - 669).

Steps Taken By the Competitors

Fage as a top notch company faces a lot of competition; the following companies are the most important competitors of Fage Dairy Industry.

Nestle

Arla Foods amba

Vivartia

Mevgal

Agno Dairy Industry

Kolios

EPIRUS

Optima

To evaluate the steps taken by the competitors an analysis was conducted, to find out the prevailing competitors. Competition analysis is a process of linking the company with its environment. Competitive analysis helps identify the strengths and weaknesses of the company and the opportunities and threats that affect its target market. This analysis is the basis on which way to design the strategy, as per the knowledge of the company. The main competitors of Fage Dairy Industry are Nestle, Arla Foods amba, Vivartia, Mevgal and Agno Dairy Industry. Since its inception, they have given a tough time to Fage Dairy Industry in competition. The Fage Dairy Industry is seen as an essential product for the consumer through the prism of health by providing distribution and selling of fruit juices and also co packing other various products, Their products are known all over the world. Fage makes attempt to maintain relationship with their partners to run business to business transactions smoothly and effectively. Moreover, they also maintain relationship with their customers. In short, it can be said that they not only maintains ...