CONTEMPORARY DEVELOPMENT IN BUSINESS

CONTEMPORARY DEVELOPMENT IN BUSINESS



CONTEMPORARY DEVELOPMENT IN BUSINESS AND MANAGEMENT

CONTEMPORARY DEVELOPMENT IN BUSINESS AND MANAGEMENT

PART ONE (ANSWER IN SHORT PARAGRAPH)

In relation to your chosen organisation and or its industry sector explain in general terms what meant by the various PESTLE categories? Give organisation/industry-specific examples.

The PEST analysis (PEST Analysis) is a framework that strategy consultants use to analyze the macro-external environment in which a company operates. The PEST is an acronym for the following factors:

Politics

Economic

Social

Technology

PEST factors play an important role in the opportunities for value creation strategy. However they are usually beyond the control of the company and must normally be considered as threats or opportunities. Remember that the macro-economic factors may differ by continent, country or even region, so normally a PEST analysis should be performed according to the country.

In the table below you find examples

PEST ANALYSIS

Political (incl. Legal)

Economic

Social

Technology

Environmental regulations and protection

Economic Growth

Income Distribution

Government research spending

Tax Policies

Interest rate and monetary policies

Demographics, rate of population growth, age distribution

The industry focus on technological effort

Regulations and international trade boundaries

Government spending

Labour mobility / social

New inventions and development

Law enforcement contracts Consumer safety

Unemployment policy

Changes in lifestyle

Rate of technology transfer

Employment laws

Imposition Taxation

Attitudes to work / career and relaxation

Life cycle and speed of technological obsolescence

Organization / government attitude

Exchange rate

Education

Use and energy costs

Competition parameter

Inflation rate

Mode currents

(Changes in) Information Technology

Political firmness

Economic cycle

Awareness of health and social well-being, sense of security

Internet (Changes in)

Safety policy

Consumer Confidence

Living

(Changes in) Mobile Technology

The main aim of the world Trade organisation is to encourage the expansion off international free-trade. How many the activities of the WTO affected your chosen organisation and/or firms in your chosen industry sector?

The organization I have choose is Unilever, yes aim of the WTO is to encourage the expansion off international free-trade and Unilever is affected with the activities of WTO for example for the protection of intellectual property rights and maintaining the trademark of the dangers of fraud and counterfeiting, (Steinberg, Richard , ed. 2002 P.124-129

which reflected negatively on the health of consumers and producers on the economies of the marks of origin.(DeSombre, Elizabeth and Samuel Barkin. 2002 P.325-328) The company confirmed that the efforts of Dubai Customs and provide the necessary legal guarantees in the United Arab Emirates, will provide an attractive environment for global investments in various fields, and even encourages them to increase their investments, which is what the "Unilever" in the free zone of Jebel Ali, where are expansions huge regional headquarters and factory for the tag tea product "Lipton", including making it the largest factories around the world with the completion of these expansions in 2012. (Esty, Daniel. 1994 P.95-98)

Consider a major multinational enterprise (MNE) in your chosen industry. How do its multinational operations help the firm to compete?

Multinational operations help firm to a great extent to expand ...