CONTEMPORARY CAPITALIST CULTURE

Celebrity in Contemporary Capitalist Culture



Functions of Celebrities

Today people living in the society consider different celebrities as to be their role models and heroes. As role models and heroes of the society, celebrities like David Beckham and Posh Beckham have got certain duties and responsibilities towards the society. The fact of the matter is that rather than focusing on performing these duties and responsibilities that they have towards the society, these celebrities, which in this study are David Beckham and Posh Beckham are more focusing on their own social lives. They have been indulged in activities that are relating ...