CONSUMERS DON'T WANT TO BE BOMBARDED WITH ADS

“Consumers don't want to be bombarded with ads (advertisements)”

“Consumers don't want to be bombarded with ads (advertisements)”

Introduction

Modern advertising began to evolve in the United States and Britain in the late eighteenth century during the industrial revolution. As publicity agent opened an office in Philadelphia which had considerable success. In the early twentieth century, agencies are professionalized and more rigorously selecting where to place media advertising. Thus, creativity is becoming an important factor in producing a listing. In the 30's born a famous creative technique, brainstorming, but it was not until the 1960 when used on a regular basis. (Stanton 1999, 569)

When it comes to marketing promotion, includes the following types of activities:

Ads: Every filing that is paid for out in the media.

Personal Selling: any promotion conducted face to face.

Advertising means any form exhibition that takes place in the media and not goes by the beneficiary.

Sales Promotion: short-term incentives to promote sales, such as gifts.

This is where the effort in building brand grew exponentially making use of all communication tools, packaging, events, advertising, promotion, press, public relations.

Discussion

Advertising

It is perhaps the most visible form of corporate communication effort. Advertising can be seen as an impersonal form of communication paid for by an identified sponsor, employing, among others, magazines, television, radio.

James provides different moments in the creative advertising:

In the first phase is carried out market research.

In the second phase of the strategy is fixed.

In the third phase begins the sequence of advertising creation itself, the shaft, the concept and the development of ads. (James 2002, 282)

Advertising objectives

The categorization contributed by the authors Harper and Ray Strong. (Donald 2000, 179)

Knowledge

Remember to use

Changing attitudes about using the product form

Change perceptions about the importance of brand

Change beliefs about brands

Strengthen attitudes (loyalty)

Ads

As with any promotion, the fidelity of the ads is that communication is useful, i.e., the ads are part of a process of communication and are exposed to the same problems as any other communication process. One of the most important of the announcements is the perceptual distortion that occurs when the receiver of the message interprets it very different from what the sender wants to communicate. This phenomenon can create misunderstandings with advertising messages, which are detrimental to responsible marketing in achieving the marketing objectives. (O'Guinn 2004, 61)

Media advertising campaign

A sport organization must decide what resources to use in an advertising campaign. There are several media, including print, broadcast and outdoor media, each with advantages and disadvantages. (William 2000, 67)

Among the print media, newspapers have very clear advantages. To advertise in a newspaper the day of the party or special sales can be as short news. When compared to television and radio, the press release is much cheaper.

The magazines are characterized by very high print quality and the use of colour; however, these are published weekly or monthly, and usually much more ...