CONSUMERS

Two Consumer Decision-Making Process Models and Their Vagueness or/and All-Encompassing Facet in Postmodern Hospitality Industry

[Institute's Name]Two Consumer Decision-Making Process Models and Their Vagueness or/and All-Encompassing Facet in Postmodern Hospitality Industry

Introduction

It will not be inaccurate to eloquently articulate the fact that the aspect of exchange of goods or services is not the endowment or the phenomenon of the modern times. The history clearly entails the manifestation where, even the inhabitants of the primitive times, would indulge into trade or exchange of goods or services to earn their livelihood. If an astute assimilation is rendered by a naïve yet cognitive mind, then it will not be an abstruse task for him to comprehend that not much has changed from the primitive times to the modern era, with respect to a few aspects. What really have found their new ways in the modern era, are the processes and the approaches of both the renderer of the goods and services and the buyer.

The modern era has brought along with it numerous changes, and amongst it is the advent of technology and globalisation. Both these phenomenon of technology and globalisation have proven out to be imperative in compelling both the service providers and the consumers to alter and modify their approaches and their respective processes. Where globalisation was pivotal in opening new ways and opportunities for the businesses, at the same time the advent of technology played its part in broadening the horizons of the consumers, enabling them to be more aware of the options available and the acute process of assimilating any product's or service's worth, quality, or durability. Therefore, in the current times, the service providers have to be really aware of the key aspects that are critical in the decision making process of the consumer, in order to fully comply with their expectations, their demands and most importantly their buying behaviour. Such aspects become even more critical in the service arena pertaining to hospitality industry, as the consumer seeks to attain a memorable and exquisite experience.



Hospitality Industry

Before bringing in to discussion the aspect of the criticality of the consumer's approach and the right pathway and course of his or her decision making, it is highly imperative that key aspects and understanding of the specification of the hospitality industry is apprehended, so that clear affiliation between the consumers decision making process and this industry can be drawn and acquired. The literal meaning of the term hospitality denotes the act of showing kindness and welcoming the outsiders, or primarily a guest. For a common person, the basic illustration the name of this industry “hospitality” denotes an amalgamation of numerous categories or domains with in the prime service industry. The major domains included in this industry are numerous sub domains of Tourism, lodging, cruise line, restaurants, hotels, transportation, numerous theme parks, event planning and much more.

It will not be inaccurate to state that the hospitality industry is amongst the most lucrative industries operating in the country right now. However, the success of ...