CONSUMER FASHION

Shopping Is a Trival Activity Practiced By Self-Centred Individuals

Shopping Is a Trival Activity Practiced By Self-Centred

Shopping is about buying something for self and others

Shopping traditionally has meant visiting individual stores lined along public streets, throughout history stores have also been clustered in many forms, such as specialized shopping streets, districts, markets, complexes of stores, and single-structure shopping centers. As early as 100 CE, the Trajan Markets, an early shopping center near Rome, had six levels of shops in one building. In the United States, central, multistory buildings with shops, offices, and community space were part of some planned communities, such as Riverside, outside Chicago (1871), Roland Park, Baltimore (1897), and Radburn, New Jersey (1928). In 1923, the first regional shopping center in the United States, Country Club Plaza, was opened in the Country Club development in Kansas City, Missouri. (Fiske, 1991, 210)

Until the second half of the twentieth century, most shopping in the United States took place in downtown districts or in the nerve centers of communities, where commercial, civic, social, and cultural activities were concentrated. The retail pendulum shifted from these centuries-old downtown sites to suburban shopping centers after World War II, when the suburban population exploded, bigger stores required larger sites, car dependence increased, and highway construction was spurred with federal assistance. At the end of World War II, there were only several hundred shopping centers in the United States. By 1958, there were 2,900; in 1980 there were 22,000; and in 2000 there were more than 45,000, most of which were small, often strip (that is, strung out along a strip of road) shopping centers. Such suburban shopping centers were the natural result of car-oriented shopping, which had begun in the early 1920s with small drive-in shopping markets in California. (Fiske, 1991, 210)

Shopping kills time

Much research suggests that in addition to monitoring inventory and sales, retailers have tried to alter the experience of shoppers. Their techniques go well beyond the dazzling display of goods department stores used in the past . Shopping malls today commonly have movie theaters, themed restaurants, children's rides, and skating rinks to entertain customers. Control mechanisms are integrated into the design of shopping centers; they range from the placement of escalators to the use of lighting to the mix of stores. All are designed to increase exposure to products, lengthen the time spent shopping and stimulate impulse buying. Recent research points to high tech innovations using media and entertainment environments of moving light, upbeat sound, and multiple video screens—frequently inviting consumers to participate in sports-related fantasies. (Fiske, 1991, 210)

Like every person, buying is my HOBBY. But not at all, I just like to proceed shopping when I have a special feeling. Sometime I seem joyous or seem sad, I generally go buying to remove? My unhappiness or feel happier. Besides, occasionally I believe everything is so boring and I proceed shopping. Specially, I can take my involved things. I'm like everyone, especially kids; I like everything which is new, beautiful, and ...