Consumer Behaviour

Consumer Behaviour

Introduction

According to Barbara and Roman (2010) the better the customer service the more is the customer loyalty while shopping online. Christodoulides and Michaelidou (2011) identified social interaction and variety seeking behavior of a customer as being the two factors most likely to influence loyalty. The prediction whether a consumer will purchase a product or service or not is dependent on whether he intends to purchase it or not. This has been proved and reinforced by many theories on consumer buying behaviour. There are various ways in which the intention to purchase can be measured but before this, it is essential to understand what is purchase intentions and how does it relate to the consumer buying behaviour, adult consumers' lifestyles and their opinions. Promotional campaign reflects the needs, trends, views, behavior and habits of consumers. This approach applies not only when starting a new business, but it is recommended to continually indulge in market research to rectify problems during and after the process. It is likely that, once the product or service is launched, emergence of new competitors or changing consumer habits and behavior, may change the scenario (Robson, C, 2002).

Consumer Behaviour

In this context, it is imperative to state the relevance of consumer buying behaviour stages with the purchase intent. The purchase intent affects the consumer buying behaviour stages. The stages differ from product to product in that there can be a product for which the customer may jump directly from need recognition to purchase. There are other products in which the customer will go through each of the six stages of the consumer buying behaviour in detail (Hayes 2006).

Buying Behaviour of Consumer

The buying behaviour of the customer refers to a plan of a person who wants to buy a certain product or service in the future. This purchase intention may be the product of any of the multiple stages in the consumer buying process. Consumer buying behaviour involves all the behaviours of a person and the decision processes that are involved in buying a certain product or service and using it. There are certain factors that influence the consumer buying behaviour and one of these factors is the purchase intent. Although, the two concepts are related to each other, the order of the two in that which concept becomes the influencing factor for the other differs from person to person (Evans 2006). This is to say that there can be a person for whom the intention to buy will drive the consumer buying behaviour. On the other hand, there can be another person for whom the consumer buying behaviour will determine if he wants to purchase a certain product or not. His consumer buying behaviour can be compulsive and it can even be impulsive.

The main decision of the customer is on the experiences of an individual, which can be any one. Here, if the customer is unable to find any experience for the product then one need to gather as much information about the product as ...