Consumer Behavior Assignment 1



Consumer Behavior Assignment 1

Introduction

This assignment is based on how the use of social media has impacted me personally as a consumer, and its role in future. I believe that social media has affected our dialogues with companies, especially when buying a product. Social networks are part of the key tools for consumers and their uses are many such as to speak, to complain of a brand, search for information on a particular product or service, obtain the opinion of other people, seek a solution to a problem etc. Social media is also a gold mine for companies ...