CONSUMER BEHAVIOR

Consumer Behavior Concept



Consumer Behavior Concept

Consumer behavior is the how, what, when and why people are buying, blending psychology, sociology and economics. Trying to understand the decision making process as a buyer, either individually or in groups, sometimes it may be impossible. Understanding the peoples wants and needs to convert those in the marketing of the product the consumer wants and needs that product, price, promotion and place is all about. Consumer behavior is determined “As a study of individuals, groups or organizations and the processes they use to select, safety, use and dispose of products, services, experiences or ideas to satisfy needs and the impact that these processes have on consumers and society (Kardes,2002,pp. 145-170)”.Product, price, promotion and place four posts on the marketing mix. This mixture recognizes that marketing and customer-oriented products designed to meet the desires of groups of customers. Management of marketing of the product and the product specification of the goods or services, and how it responds to customer needs and wants. What makes a company's product to sell? The answer to the question should be talking about the desires and wishes of customers are not something that research and development have come up with.

Abraham Maslow's hierarchy of needs helps marketers understand the importance of the fact that individual needs to ensure that behavior. Maslow's hierarchy of needs is triangular. Climb to the top of the triangle is less than satisfying high-level requirements. At the bottom of the triangle of physiological needs is air, food, water and basic needs to survive. Then the second security needs, people have a place to live and protection from the elements and predators. The third level of social needs, it was a marriage, and friends come into the game plus a state of being comfortable and at the place or community. These last two levels of levels that are less than satisfied, they respect the needs, achievements, recognition and personal satisfaction. Lower self-realization, is that very few people understand, the man is one of the few to do something.For decades scholars and practitioners have been discouraged by the very capability of either psychological or trading forms to forecast consumer behaviour. It is absolutely crucial thus to trial to apparently identify the numerous difficulties, in seeking to realise consumer behaviour in a accurate, dependable and important way.

The study of consumer behaviour is at this time glimpsed as a “behavioural or communal science”. There are numerous that would dispute that this is a misnomer whereas it is not firmly a “science”, in purest pattern when in evaluation with the “Natural” and “Mathematical sciences”. Watson states, “Behavioural Science is a solely target untested agency of Natural Science”. To realise the genuine causes persons buy one emblem over the other, it is essential to realise their inherent desires and concerns. In the past the idea of consumer behaviour has arrive from psychology; although, with farther study sociology, anthropology and economics furthermore contribute.

Behaviour could be utilised as a entails of segmentation, whereby purchasers are ...