CONSUMER BEHAVIOR

Understanding consumer behaviour is crucial for creating customer value

Understanding consumer behaviour is crucial for creating customer value

Introduction

Consumer behavior is changing due to a large extent is the new consumer values. Emerging narrative, without exaggeration, about consumers and businesses, are being told to grab their attention dialogue as an example. All of these topics green, sustainable development, community, connection, consciousness, and globalization are well known.

Value is defined, self-giving used to explain the behavior of the positive virtues. Badge, because it is the desire and hopes the invention, through the self, their identity to the whole world saw the light. Is prepared to invest between values ??and employment in the defense of their efforts to obtain the actual gap is so broad, to make it clear that values ??are very important, both from a practical point of view, entirely optional. They are tolerant, do not carry, that is, must always maintain the correct principles to the performance requirements. List of needs, hopes, and values ??will fall into the "good" section. (Bentham, 2007)

Value allows us to actively explain the behavior, so it is no wondering that our self-interest to dominate their narrative between businesses and consumers surprises. However, more surprising is that more and more people do not recognize this narrative a little "tea party dialogue," the skirt really is, if not very attractive, the motivation behind our choice. This does not make any less useful description, as it relates to the brand, in general, marketing and communications, but it does mean that this is only part of it.

So what is the consumer experience right now? How they feel and what they have new values ??of the performance? What do they need or want to hear from the business to address this very unstable situation in their lives during the transition? These issues are no clear answers, but their problems, companies should ask themselves if they want to engage with the methods, but also with their more powerful, more fundamental motivation for the narrative to connect the consumer values. (Samuelson, 2008)

This value is based on the second group is the response to potential threats. Convergence of series of events made us feel exposed and vulnerable. We have been attacked, we lost our sense of security within the boundaries. We had to give up the moral high ground, to see our economic advantage, by the threat of the rise of India and China. Our economy is very strong from the time a very weak the very real economic harm millions of Americans a very short period of time. Once again, we completely rational response is to develop a bit of a wartime mentality. In order to be more tolerant of our neighbors, who are proud of its strength, relative to their own growth? The main motivation is fear and value system, which is represented by relations, participation, diplomacy, tolerance, community, connectivity and globalization. Perhaps the best performance of this change is Barack Obama's election. Aside old prejudices, the structure around the superiority of a ...