Consumer Behavior

CONSUMER BEHAVIOR

Company Description

Yumm! Coffee

This company deals with the production of coffee according to improved tastes. This coffee also includes different flavors, and the focus of the company is to capture the target market. Different strategies have been made regarding the marketing of the products. The slogan of the company represents its quality as it says, “Delivering fresh roasted aroma of coffee”. The best thing about this coffee is that it has a strong focus on quality and it is made to cater the life style of people, who want a fresh and energetic start to their day.

Marketing mix

Branding Strategies

Yumm! ...