Consumer Behavior

CONTENTS

Introduction3

Discussion4

Communication and Consumer Behavior5

Consumer behavior Analysis6

Components7

Models of Consumer Behavior8

Economic basis of the analysis of consumer behavior9

Writers Review & Findings10

References16

Consumer Behavior

Introduction

An individual displays his/her behavior when they purchase a good. It reflects their preference but this preference varies from person to person, as one good can be of high importance to one individual and can be of a low importance for other individual. To study all this consumer behavior, helps us to derive basically the core of what are the factors which influence a person to buy a product.

Analysis of consumer behavior is one of the main trends of marketing research. The complex nature of the environment and consumer behavior enforces both the interdisciplinary nature of the analysis as well as the need for a set of theoretical assumptions in the cognitive process. Contemporary theories and analysis of consumer behavior described extensively in the literature are often based on assumptions derived from a number of basic sciences, especially psychology and theories of microeconomics.

Consumer behavior is the study of consumer behavior that shows the search, purchase, use, evaluation and disposition of products and services that we believe will meet the needs of the customer. Consumer behavior as a discipline of marketing has existed since the 60's and focuses on how individuals make decisions to spend their resources (time, money and effort) on consumption-related items. In this paper, we will discuss consumer behavior in detail by considering examples of different people, with different buying behaviors.

The centrality of consumer behavior is the processes for purchasing goods and services. Due to the law which governs this process, we can identify several instructions and downloaded files they are made, namely, this refers to the purchasing of reflection, unplanned and habitual. But before the consumer makes a purchase, collect a certain amount of information about the products that are for the moment available on the market, which is characterized and where to get them. Obtaining this information is taking place from different sources.

The first category are the external sources and report the information to the media, such as advertising, opinions of friends, the information available in the store. Consumers may also consult more professional sources such as special reports or websites containing the full nature of the product and its conditions of use. But how to convince consumers research much less decide to use sources of professional and less involved in the process of searching for information about the product. This is due to, inter alia, that the careful gathering of information is time consuming and does not always pay. Economic principle at work here is the acquisition of information, saying that if the information is difficult to get consumers to collect it more or use more readily available sources.

Discussion

Consumers refrain from seeking information as when you are looking for price differential is so small that the effort put into the process of searching for information is unprofitable. The limitation when making consumer choices is also due to the limited human capacity to ...