Consumer Behavior

Consumer Behavior

Answer 1

Weber's law explains the perceived differentiation between similar stimuli of varying intensities. The difference is perceives depending upon proportion, not upon the amount.

Example: For a computer priced at $1ooo, a person may consider spending $200 for additional memory to be too much, while if the same amount has to be spent to renovate a house worth $300,000, it will seem like nothing.

Answer 2

1. Provides with a better market place, same brand may then be advertised in different markets based on the perceived benefits of customers.

2. Increase in sales with less cost involved.

3. Existing ...