Consumer Behavior

[Name of the Institute]Consumer Behavior

Below mentioned are the answers to the questions for the Consumer Behavior class:

Ans:) One of the most lucrative stages in the family life cycle is the Stage 2. Here, the honeymooners, who are the young newly married couple, are taking their life in a different way. Since they do not have liabilities, and are free from the rest of the tensions they tend to craft up their life with fun and entertainment. Since the couple wants to enjoy their life to the fullest, they cater as a lucrative segment. The main difference of taking decisions here based on the fun and entertainment, and these people are of the belief that they start their life visiting romantic places. The new married couple have combined income through which they can afford a life style as per their desires and demands.Ans:) There are a number of researchers and studies which note all the single parent families try to consume convenience food items such for instance fast food, as well as frozen dinner items and are also in the necessity of services for child care. There are chances that there might be an impact on the consumption due to the household's financial position. All the single parents have the smallest amount of financial security of families having children. The main reason is that a family having single parent, along with children who are face a number of economic issues, which are much more different from a two parent family.Ans:) Mainly marketing approaches divided into three components. As per the undifferentiated approach or tactic, all the clients served the same, and the companies do not try any effort to satisfy groups. This technique works when the items or service is of an unimpeachable standard. However, there are cases where the competitor in the ...