CONSULTING

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Consulting

SWOT Analysis

The SWOT Analysis of CanGo is given as follows:

Strength

The company has attained the cost saving ability for buying in bulk and competitive advantage through its recent purchase of a significant stock of online games from Webjouster (CanGo intranet, 2009). In this way, the company can enter the industry of online gaming comparatively easily and quickly. CanGo has another major strength in the form of its philosophy of "operating as if they are the customer.

Weaknesses

The major weakness of the company is the lack of planning. The online retail industry is very much competitive, and due to lack of ...