Conn's Electronics

Executive Summary

By focusing on its financial strength, its key clients, and the inherent standards they require, Conn electronics will boost sales to more than $10 million in three years, while furthermore advancing the whole margin on sales and money administration and employed capital.

This enterprise design directs the way. It improves our dream and strategic focus: supplementing worth to our goal market segments, the little enterprise and high-end dwelling agency users, in our localized market. It furthermore presents the step-by-step design for advancing our sales, whole margin, and profitability.

This report encompasses the business, goods and services, market aim, activity designs and outlooks, administration group, and economic plan of Conn Electronics.

Highlights

 

Objectives

Sales expanding to more than $8 million by the third year.

Bring whole margin back up to overhead 30%, and sustain that level.

Sell $2 million of service, support, and teaching by 1998.

Improve inventory revenue to 6 turns next year, 7 in 1997, and 8 in 1998.

 

Mission

CONN is constructed on the assumption that the administration of data expertise for enterprise is like lawful recommendations, accounting, graphic creative pursuits, and other bodies of information, in that it is not inherently a do-it-yourself prospect. Smart enterprise persons who aren't electronics hobbyists require finding value vendors of dependable hardware, programs, service, and support. They require using these value vendors as they use their other expert service suppliers, as trusted allies.

CONN is involved in vendor business (www.compoundsemiconductor.net). It assists its purchasers as a trusted partner, supplying them with the commitment of an enterprise colleague and the economics of an out-of-doors vendor. We confirm that our purchasers have what they require to run their enterprises as well as likely, with greatest effectiveness and reliability. Many of our data submissions are objective critical, so we give our purchasers the promise that we will be there when they require us.

 

Keys to Success

Differentiate from box-pushing, price-oriented enterprises by proposing and consigning service and support -- and ascribing for it.

Increase whole margin to more than 25%.

Increase our non-hardware sales to 20% of the total sales by the third year.

 

Company Summary

CONN is an electronics reseller founded in the Uptown area. It was based as a consulting-oriented VAR, became a reseller to load up the market require for individual electronics, and is emphasizing service and support to differentiate itself from more cost oriented nationwide chains (www.usatoday.com).

 

Company Ownership

CONN is a privately-held company belongs to in most by its founder and leader, Ralph Jones. There are six part proprietors, encompassing four investors and two past employees. The biggest of these (in per hundred of ownership) are Frank Dudley, our advocate, and Paul Karats, our public relatives consultant. Neither owns more than 15%, but both are hardworking participants in administration decisions.

 

Company History

CONN has been apprehended in the vise grab of margin compresses that have influenced electronics resellers worldwide. Although the journal titled Past Financial Performance displays that we have had wholesome development in sales, it furthermore displays falling whole margin and falling profits.

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