CONFERENCING INDUSTRY OF UAE

Assessment of Customer Satisfaction with the Facilities Offered By Selected Vendors in Conferencing Industry of UAE

Introduction1

Research Problem1

Research Aims and Objectives2

Research Questions2

Review of Literature3

Emerging Trend of Conferencing Industry3

Kinds of Conferencing Services Available in UAE4

Customer Expectations from Vendors Providing Conferencing Services5

The Factors That Most Influence the Satisfaction of Delegates in Conferencing Industry6

Research Methodology8

Qualitative Research Method8

Selection of Empirical Context and Research Hypothesis9

Data Collection and Analysis9

Literature Search10

Limitations of the Research Work10

Findings of the Research11

The Influence of Technology in the Performance of Conference Industry in UAE:12

Factors and Elements Have Served As Basis for Customer Loyalty with Conferencing Services of the Vendors12

Role of Positive Word Of Mouth towards the Behaviors of Consumers towards Acceptance of Conference Centers in UAE13

Effect of Implementing Customer Data Bases in Making Customer Loyal Towards Using Such Services14

Changes in the Conference Centers in UAE14

Recommendations14

Conclusion16

References17

Appendix19

Interview Questions19

Assessment of Customer Satisfaction with the Facilities Offered By Selected Vendors in Conferencing Industry of UAE

Introduction

Customer satisfaction has become an important aspect in marketing. Companies try to evaluate their performance by understanding customer satisfaction. The aim of every company is to have satisfied customers for the products and services which are provided to them. Only if the customer is satisfied the business would grow and customer would develop a long-term relation with the company (Palmer, 2007). In this research customer satisfaction is being assessed for end users who avail the conferencing services.

Research Problem

In the recent years globalization has led to the concept of conferencing. In conferencing employees of the company are connected through other employees or customers across the world through telephone or video. In conferencing official meetings are conducted and it could be related to brain storming session on a particular topic which could be concern for the company. Many companies outsource these conferencing activities to vendors and these vendors are responsible for setting up the conference for the companies (Muller, 2003, pp.57-60). But there are various aspects which are determined by the company to look for satisfaction with the vendors from whom the conferencing services are availed. In this research the customer satisfaction related to conferencing done by vendors for the customers would be evaluated and analyzed.

Research Aims and Objectives

Identification of research aims and objectives provides framework to be followed in order to evaluate and analyze the topic on hand. In this research work, the focus has been given to analyze the level of customer satisfaction which is linked with the conferencing services delivered by the vendors. Therefore the main emphasis throughout this research work is given to identify the level of customer satisfaction in the conferencing industry.

Research Questions

The formulation of research questions serves as the basis of following the right path that can be helpful in finding the answers of the research question on the basis of identified aims and objectives. With the help of research questions, the researcher can better recognize the major points which are required to be highlighted. However, based on the research aims and objectives, there are various questions which would be focused upon in this research which ...